{"id":39635,"date":"2026-10-26T10:22:38","date_gmt":"2026-10-26T10:22:38","guid":{"rendered":"https:\/\/orise.com\/?p=39635"},"modified":"2026-10-26T10:22:40","modified_gmt":"2026-10-26T10:22:40","slug":"webshop-integration-sap-blum","status":"publish","type":"post","link":"https:\/\/orise.com\/de\/webshop-integration-sap-blum\/","title":{"rendered":"Erfolgreiche Webshop-Integration in SAP: Wie Blum den Verkaufsprozess durchg\u00e4ngig automatisiert"},"content":{"rendered":"<div id=\"pageheader-block_c56663349c26d55e1a5c54a6eb58eed3\" class=\"content-row content-row-pageheader bg-base\t\tcontent-row-pageheader-anchor   pageheader\">\n        <div class=\"contentPart-fixed\">\n        <div class=\"contentPart-inner\">\n            <div class=\"contentPart-text width-100\">\n                <h1>\n                                        Erfolgreiche Webshop-Integration in SAP: Wie Blum den Verkaufsprozess durchg\u00e4ngig automatisiert                                    <\/h1>\n                <h2 class=\"trans\">\n    Von der Produktkonfiguration bis zur Bestellung: Echtzeit-Integration schafft einen transparenten und steuerbaren Verkaufsprozess<\/h2>\n                                <div class=\"postdate trans\">\n                    Oktober 26, 2026                <\/div>\n                                                <div class=\"anchor_links-wrapper trans\">\n                                        <div class=\"anchor_link-item trans\">\n                        <div class=\"anchor_link-item-inner\">\n                            <a class=\"anchorlink\" data-subtab=\"\"\n                                data-anchor=\"#about\"\n                                href=\"#\">\u00dcber das Projekt<\/a>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"anchor_link-item trans\">\n                        <div class=\"anchor_link-item-inner\">\n                            <a class=\"anchorlink\" data-subtab=\"\"\n                                data-anchor=\"#download\"\n                                href=\"#\">Download<\/a>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"anchor_link-item trans\">\n                        <div class=\"anchor_link-item-inner\">\n                            <a class=\"anchorlink\" data-subtab=\"\"\n                                data-anchor=\"#kontakt\"\n                                href=\"#\">Kontakt<\/a>\n                        <\/div>\n                    <\/div>\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"slidedown-button editor-hide\">\n        <span class=\"slidedown-label\">Mehr erfahren<\/span>\n        <img decoding=\"async\" src=\"https:\/\/orise.com\/wp-content\/themes\/ats-orise\/img\/doubble-arrow-down.svg\" alt=\"\"\n            class=\"slidedown-icon\">\n    <\/div>\n<\/div>\n\n\n\n    <div id=\"image_banner-block_e04d4029fc421bb8d1813bc68e52eaae\" class=\"content-row content-row-imagebanner trans bg-base image_banner test\">\n                                                <img decoding=\"async\" src=\"https:\/\/orise.com\/wp-content\/uploads\/sites\/71\/2026\/10\/webshop-e1793010035568.png?w=1920&#038;h=0&#038;crop=1\" alt=\"\" class=\"fullscreen\">\n            <\/div>\n\n\n\n<div id=\"about\" class=\"content-row anchortarget trans anchortarget\">\n    <h3 class=\"editorInfo\">#about<\/h3>\n<\/div>\n\n    <div id=\"textboxgrid-block_62a9223b483e3e614b9532e40afd623d\" class=\"content-row content-row-textboxgrid  bg-base textboxgrid  \">\n        <div class=\"contentPart-inner\">\n            <div class=\"contentPart-left\">\n                <div>\n                    <div class=\"contentPart-text\">\n                        <h2 class=\"content-row-headline trans\">\n                            \u00dcber das Projekt                         <\/h2>\n                    <\/div>\n\n                                            <div class=\"textboxgrid-leadin trans\">\n                            Blum GmbH ist ein international t\u00e4tiges Unternehmen der M\u00f6belbranche mit Sitz in \u00d6sterreich. Im Rahmen einer SAP-Einf\u00fchrung sollte der bestehende Webshop nahtlos mit dem ERP-System verbunden werden. Ziel war ein vollst\u00e4ndig automatisierter Verkaufsprozess, der von der ersten Preiskalkulation \u00fcber die Ermittlung m\u00f6glicher Liefertermine bis zum Bestellabschluss ohne zus\u00e4tzliche manuelle Schritte funktioniert.                        <\/div>\n                                    <\/div>\n\n                <div>\n                                                                <div class=\"btnrow bold\"><a href=\"mailto:marketing.de-rot@orise.com\" target=\"_blank\" class=\"animateAll\">Jetzt Prozesse transformieren<\/a><\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"textboxgrid-wrapper\">\n                                    <div class=\"textboxgrid-colum textboxgrid-colum-l width-50\">\n                                                    <div class=\"textboxgrid-item trans\">\n                                <div class=\"textboxgrid-item-titel\">\n                                    <h2>\n                                                                                    Herausforderung                                                                            <\/h2>\n                                <\/div>\n                                <div class=\"textboxgrid-item-content textInput\">\n                                    <p>Die hohe Variantenvielfalt der angebotenen Produkte stellte besondere Anforderungen an die Integration von Webshop und SAP.<\/p>\n<div>\n<ul>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Komplexe Produktkonfigurationen:<\/strong> S\u00e4mtliche Konfigurationsdetails mussten korrekt zwischen den beteiligten Systemen \u00fcbertragen und interpretiert werden.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Unterschiedliche Datenformate:<\/strong> Die jeweiligen Datenstrukturen der Systeme mussten zuverl\u00e4ssig verarbeitet und ineinander \u00fcberf\u00fchrt werden.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Realistische Liefertermine:<\/strong> Bei der Terminermittlung mussten sowohl m\u00f6gliche Produktionswerke als auch deren verf\u00fcgbare Kapazit\u00e4ten ber\u00fccksichtigt werden.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Durchg\u00e4ngige Automatisierung:<\/strong> Der Verkaufsprozess sollte m\u00f6glichst ohne manuelle Eingriffe vom Webshop bis in das ERP-System abgebildet werden.<\/li>\n<\/ul>\n<\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"textboxgrid-item trans\">\n                                <div class=\"textboxgrid-item-titel\">\n                                    <h2>\n                                                                                    L\u00f6sung                                                                            <\/h2>\n                                <\/div>\n                                <div class=\"textboxgrid-item-content textInput\">\n                                    <p>Eine zentrale Integrationslogik verbindet Webshop und ERP-System und erm\u00f6glicht einen transparenten, steuerbaren und zuverl\u00e4ssigen Datenaustausch.<\/p>\n<div>\n<ul>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Zentrale Datenlogik:<\/strong> Komplexe Konfigurationsdaten werden system\u00fcbergreifend verarbeitet und ausgetauscht.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Echtzeit-Schnittstellen:<\/strong> Relevante Informationen zwischen Webshop und ERP-System bleiben kontinuierlich aktuell.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Interaktive Konfiguration:<\/strong> Kunden k\u00f6nnen Produkte direkt im Webshop konfigurieren und erhalten unmittelbar valide Preise.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Direkte Lieferinformationen:<\/strong> Auch m\u00f6gliche Liefertermine k\u00f6nnen bereits w\u00e4hrend des Verkaufsprozesses zuverl\u00e4ssig bereitgestellt werden.<\/li>\n<\/ul>\n<\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                                                    <div class=\"textboxgrid-colum textboxgrid-colum-r width-50\">\n                                                    <div class=\"textboxgrid-item trans\">\n                                <div class=\"textboxgrid-item-titel\">\n                                    <h2>\n                                                                                    Umsetzung                                                                            <\/h2>\n                                <\/div>\n                                <div class=\"textboxgrid-item-content textInput\">\n                                    <div>\n<div class=\"paragraph-in-scc-markdown-text ___yt1uvr0 f1w1643 fwf34dk\">Technisch wurde die Integration so aufgebaut, dass auch komplexe Produktkonfigurationen und unterschiedliche Datenformate flexibel verarbeitet werden k\u00f6nnen.<\/div>\n<ul>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Flexible REST Services<\/strong> erm\u00f6glichen den Austausch komplexer Konfigurationsdaten zwischen den Systemen.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\"><strong>Echtzeit-Preiskalkulationen<\/strong> werden bereits w\u00e4hrend der Produktkonfiguration im Webshop durchgef\u00fchrt.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">Ein <strong>objektorientierter Ansatz<\/strong> erm\u00f6glicht es, unterschiedliche Datenformate der beteiligten Systeme sauber abzubilden und zu konvertieren; in SAP wird die <strong>Variantenkonfiguration<\/strong> eingesetzt.<\/li>\n<li class=\"___ccc16d0 fje8fi8 f1ng9h0j f1bwykku f18jd3zf\">F\u00fcr realistische Liefertermine werden <strong>Best\u00e4nde und Kapazit\u00e4ten der einzelnen Werke<\/strong> ber\u00fccksichtigt, sodass ungeeignete Produktionsstandorte automatisch ausgeschlossen werden k\u00f6nnen.<\/li>\n<\/ul>\n<\/div>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n                    <\/div>\n\n\n<div id=\"stepbox-block_8c12ee97ed8805e6bfc4c8cf67069317\" class=\"content-row content-row-stepbox background_darken stepbox\">\n    <div class=\"contentPart-inner\">\n        <div class=\"contentPart-text width-60\">\n                        <h2 class=\"content-row-headline trans\">\n                Highlights des Projekts            <\/h2>\n                                            <\/div>\n                <div class=\"steps-wrapper\">\n                                                <div class=\"step-item trans\">\n                                                <div class=\"index\">\n                    <p>1<\/p>\n                <\/div>\n                                <div class=\"step-item-inner\">\n                    <h3>\n                                                Durchg\u00e4ngige Integration: Webshop und ERP-System bilden einen verbundenen Verkaufsprozess.                                            <\/h3>\n                    <div class=\"contentPart-textbox width-100 textInput\">\n                                            <\/div>\n                                                        <\/div>\n            <\/div>\n                                                            <div class=\"step-item trans\">\n                                                <div class=\"index\">\n                    <p>2<\/p>\n                <\/div>\n                                <div class=\"step-item-inner\">\n                    <h3>\n                                                Hoher Automatisierungsgrad: Daten\u00fcbertragung und Belegerstellung erfolgen ohne zus\u00e4tzliche manuelle Schritte.                                            <\/h3>\n                    <div class=\"contentPart-textbox width-100 textInput\">\n                                            <\/div>\n                                                        <\/div>\n            <\/div>\n                                                            <div class=\"step-item trans\">\n                                                <div class=\"index\">\n                    <p>3<\/p>\n                <\/div>\n                                <div class=\"step-item-inner\">\n                    <h3>\n                                                Zuverl\u00e4ssige Lieferterminermittlung: Best\u00e4nde und Kapazit\u00e4ten flie\u00dfen direkt in die Berechnung ein.                                            <\/h3>\n                    <div class=\"contentPart-textbox width-100 textInput\">\n                                            <\/div>\n                                                        <\/div>\n            <\/div>\n                                                            <div class=\"step-item trans\">\n                                                <div class=\"index\">\n                    <p>4<\/p>\n                <\/div>\n                                <div class=\"step-item-inner\">\n                    <h3>\n                                                Mehr Transparenz und Steuerbarkeit: Der gesamte Verkaufsprozess l\u00e4sst sich innerhalb des ERP-Systems kontrolliert abbilden.                                            <\/h3>\n                    <div class=\"contentPart-textbox width-100 textInput\">\n                                            <\/div>\n                                                        <\/div>\n            <\/div>\n                                <\/div>\n        <div class=\"steps-buttons\">\n                                                                                                                                                                    <\/div>\n            <\/div>\n<\/div>\n\n\n<div id=\"download\" class=\"content-row anchortarget trans anchortarget\">\n    <h3 class=\"editorInfo\">#download<\/h3>\n<\/div>\n\n    <div id=\"accordion-block_0c59cb6bf6835a25bee17bae6fc6e992\" class=\"content-row content-row-accordion bg-base accordion\">\n                    <div class=\"contentPart-inner\">\n                <div class=\"accordion-wrapper\">\n                                            <div class=\"accordion-item accordion-item-off trans\">\n                            <div class=\"accordion-titel\">\n                                <h2>\n                                                                            <b>Download<\/b>                                                                    <\/h2>\n                                <img decoding=\"async\" src=\"https:\/\/orise.com\/wp-content\/themes\/ats-orise\/img\/icon-plus.svg\" alt=\"\" class=\"accordion-plus\">\n\n                            <\/div>\n                            <div class=\"accordion-content\">\n                                                                <div class=\"contentPart-textbox width-50 textInput full-width\">\n                                    <p>Laden Sie unsere Success Story herunter<\/p>\n\n                                                                                                                <div class=\"btnrow btnrow-light bold trans\"><a href=\"https:\/\/orise.com\/wp-content\/uploads\/sites\/71\/2026\/10\/Orise-Digital_Blum_Webshop_Success-Story-1.pdf\" target=\"_blank\" class=\"animateAll\">zum Download<\/a><\/div>\n                                                                    <\/div>\n                                                            <\/div>\n                        <\/div>\n\n                                    <\/div>\n                        <\/div>\n    <\/div>\n\n\n<div id=\"kontakt\" class=\"content-row anchortarget trans anchortarget\">\n    <h3 class=\"editorInfo\">#kontakt<\/h3>\n<\/div>\n\n    <div id=\"textimage-block_1de08b3f88fda8a5ba7ffcbd02254ef1\" class=\"content-row content-row-textimage background_blue  textimage\">\n        <div class=\"contentPart-inner\">\n            <div class=\"contentPart-text width-50\">\n                <h2 class=\"trans text-blue \">\n                                            Ihr Ansprechpartner                                                                <span class=\"headline_white\">Lena Zinsmeister \u00b7 Senior Marketing Expert<\/span>\n                                    <\/h2>\n                <div class=\"textInput trans\">\n                                            <p>Rheinwaldstra\u00dfe 38<\/p>\n<p>78628 Rottweil<\/p>\n<p>&nbsp;<\/p>\n<p>E-Mail: <a href=\"mailto:marketing.de-rot@orise.com\">marketing.de-rot@orise.com<\/a><\/p>\n<p>Telefon: 0741 174416 600<\/p>\n                                    <\/div>\n                                    <div class=\"btnrow btnrow-light bold trans\"><a href=\"https:\/\/orise.com\/de\/sap\/\" class=\"animateAll\">Zum SAP Solutions Hub<\/a><\/div>\n                                            <\/div>\n            <div class=\"contentPart-image width-50 trans \">\n                                                    <img decoding=\"async\" src=\"https:\/\/orise.com\/wp-content\/uploads\/sites\/71\/2025\/10\/Lena-Zinsmeister.jpg?w=1024\" alt=\"\" class=\"textbildimg\">\n                            <\/div>\n        <\/div>\n    <\/div>\n\n\n    <div id=\"contactform-block_56ffeacf068002f17068793186a0ae10\" class=\"content-row content-row-contactform  background_darken contactform\">\n        <div class=\"contentPart-inner\">\n\n            <div class=\"contentPart-text width-100\">\n                                    <h2 class=\"text-blue content-row-headline trans\">\n                        Jetzt Kontakt aufnehmen                    <\/h2>\n                            <\/div>\n\n            <div class=\"contactform-wrapper trans\">\n                                    <iframe src=\"https:\/\/go.atsautomation.com\/l\/651873\/2025-06-04\/h7yqym\" class=\"form-iframe form-iframe-contactform\" data-cookieconsent=\"marketing\"><\/iframe>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wie l\u00e4sst sich ein Webshop mit komplex konfigurierbaren Produkten nahtlos in SAP integrieren? Blum automatisiert gemeinsam mit Orise Digital den Verkaufsprozess von der Produktkonfiguration \u00fcber Preis- und Lieferterminermittlung bis zur Bestellung und schafft damit einen durchg\u00e4ngigen, transparenten Prozess.<\/p>\n","protected":false},"author":595,"featured_media":39660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cr_original_post":"37069","_cr_replace_post_id":"","_cr_replacing_post_id":"","_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[176],"tags":[],"class_list":["post-39635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - 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