Rottweil, Germany – April 2025 – Advanced Applications is pleased to announce that, in conjunction with parent company Process Automation Solutions and 11 other associated member companies, it has rebranded under the unified name “Orise.” This global rebrand reflects the culmination of a strategic vision to deliver scalable, system-independent automation, digitalization, and optimization services and solutions to customers worldwide.
While adopting a new name, all existing legal entities will remain unchanged for the foreseeable future. Current customers can expect business to continue seamlessly, supported by the same unmatched level of service and expertise they have come to rely on.
The decision to rebrand stems from a concerted effort to build a stronger, more unified offering for our valued local and global customers—combining the individual strengths of each entity under a single, powerful identity.
The Orise rebrand amplifies key customer benefits through:
Customers will benefit from a broader range of specialized teams, including experts in automation, digitalization, systems integration, and optimization.
Orise leverages advanced technologies like Industry 4.0 solutions, smart factory systems, and other cutting-edge innovations to deliver exceptional operational performance.
A true global presence paired with local on-the-ground support ensures customers receive personalized service guidance from our team of experts, no matter where they are.
Orise remains committed to providing adaptable, forward-looking solutions that address emerging industry challenges and ensure customers stay ahead of the competition.
Advanced Applications, acquired by Process Automation Solutions in 2010, has been a trusted leader in SAP-focused digitalization and process optimization for over 20 years, offering a comprehensive approach to digital transformation with SAP.
The rebrand to Orise marks the next step in Advanced Applications’ story, providing its customers with access to an expanded network of expertise, technology, and global resources. Our valued customers now have unparalleled access to Orise’s full-service capabilities in automation, digitalization, and consulting.
This change enhances our expertise beyond SAP, strengthening vertical integration to the shop floor, including machine integration. By uniting automation and digitalization, we offer powerful end-to-end solutions—from enterprise control to production. The portfolio now includes lean management options to optimize processes and integrate digital systems, data storage, and AI. Orise ensures a seamless transition while maintaining the service excellence of Advanced Applications.
Orise is a value-driven integration partner with over 30 years of expertise. We provide system-agnostic services and solutions that optimize, automate, and digitalize industrial operations across sectors like pharmaceuticals, chemicals & energy, and food & beverage. Our full lifecycle systems agnostic approach covers everything from analysis to integration and ongoing management, empowering businesses with clarity, efficiency, and control. By combining automation and digital products with deep industry knowledge, they help their clients achieve continuous improvement, enhanced productivity, and sustainable growth. Orise is a committed partner in transformation, dedicated to helping businesses unlock their full potential. With Orise, you don’t just adapt to challenges — you rise above them.